DDB Catchfire is a collection of bite-sized case studies in marketing ideas.
It shows the creative leaps from challenges to solutions. From digital to social media to branding ideas, it’s intended to spark off creative thinking. From the everyday to the bizarre, the spectacular to the vernacular, it combines strategy with imagination.
Of course, there’re no formulas for creativity. But there are many ways to leap from imagination to impact.
‘Catchfire’ is the proprietary trademark of the DDB Group Singapore.